Smart shoppingPosted: June 19, 2011
We were having a slash-’n-trash-at-my-closet girls evening with my friend M. the other day modelling outfits, sipping Italian spumante and talking clothes. She suggested I should share my views on wardrobe weeding* and smart shopping with you on my blog. Hope it’ll come in handy and just in time for the summer sales!
Now, I am not a fashion expert but I am quite knowledgeable when it comes to shopping. As it happens, I tend to do this a lot ;-)
Here is my 9-step smart shopping process that I developed for myself:
Go shopping often**. It doesn’t mean you always have to buy something but most shops bring in new items weekly and in limited stock; I prefer checking out regularly until I find something that I really LOVE***.
Avoid week-ends. Preferably shop in the mornings. There’s barely a soul in the shops at the opening time during week-days, you have plenty of space to peruse the clothes rails, no queuing at the fitting rooms (valuable one!), no limit to the number of items you can try and available shop assistants to help/advise you.
From time to time check shops where you would not normally go (assuming they are not your style, too expensive etc.).
Try anything that attracts your eye, even if on second thought you’d dismiss them as unfitting, not your style, too tight etc. You’ll be surprised how good some of them can make you look once you try them on.
Try anything that even remotely corresponds to the item you’re looking for. Or not. Again, you’ll be surprised.
How do you feel wearing the new item? Does it INSTANTLY make you feel handsome? Confident? Sexy? Brings a [smug] SMILE on to your face? Then it might make a good investment.
Make sure the new item you’d like to buy matches at least 3 other items in your closet. I would even say you should be able to compose at least 3 FULL OUTFITS with the new item. If they’re also different styles, even better. This is VERY important. What use of a great piece of clothing if you cannot ever wear it? Or if every time you’re wearing it, you look like you’re dressed the same?
Buy expensive designer items on sale****. Unless you’re quite the fashionista, they will well continue being on trend next year and the year after etc.
Talking about sales, I very much like to go in the shops a couple of days before the sales start, spot the items I like, try them out, make a mental note of those that fit the criteria listed above and come back to buy them on sales. What’s more, this is when you can also see where your fav items will be arranged in the shop – thus facilitating finding them quickly on D-day – as sales assistants usually need a few days to organise the merchandise.
And here’s my take on point no. 7, a slideshow of outfits built around my new 2011 summer staple, the denim mini*****: a sporty outfit for when I go to my swim practice, a smart-chic outfit for an evening out (I’m thinking Louise Night), a casual Friday outfit and a relaxed denim-on-denim outfit for the week-end.
Okay. This post is long enough without the usual details of my outfits. But if you’re interested, feel free to ask in the comments section and I’ll be happy to share ;-)
* What with women typically wearing 20% of their clothes 80% of the time. Definitely a topic to develop in a later post.
** I see you smiling! ;-) Keep reading, I promise this is not only about shopping love, there’s a smart way to do it too ;-)
*** I might have a slightly problem here seeing as I love LOTS of things. Too many talented designers out there ;-)
**** Okay, if you can refrain. I can’t always.
***** The one I’m wearing is a recent buy from Zara. I swear I played those outfits in my mind while trying it out in the fitting room. And a few more others btw ;-)