Portability is the thing for mePosted: March 6, 2011
It is the start of the month and as usual I went to Waterstone’s on Boulevard Adolphe Max for my monthly stock of fashion magazines.
I was enjoying a glass of red wine while leafing through the pile* when my eye was attracted by this L’Oréal ad below. No, it was not the product itself that caught my attention (its creamy name had already conquered me – how about Baume Lavant Caresse) but the QR code** on the bottom left corner of the ad.
I knew about QR codes but never really got the opportunity to use them. Probably because I did not own a smartphone until recently.
In a few seconds, I downloaded a QR reader on my iPhone, scanned the QR code and was reading the application tips on their website. Good marketing? I don’t know how many people actually do scan those codes and read through. I know it works for me: it’s simple, fast and portable. It’s almost instant access to information I want through a simple link from a physical world object.
This ad was the only place in the 3 magazines where a QR code was used. But L’Oréal had this advert in all 3 of them ;-)
I hope to see more of those soon. I’d have loved to keep a tasty recipe from one of the magazines and a QR code would have been so handy instead of me getting up my sofa, going to my computer, surf the magazine’s website and hoping to find the recipe. I know, I’m so lazy ;-)
* You know, that first quick eye-scan to measure the potential of the issue, make mental notes on articles to come peruse later, bref, that scheme to delay the moment when you finished reading the magazine and have to wait for the next month’s issue ;-)
** QR codes are two-dimensional barcodes used to store any type of electronic docs (text, video, URL etc.). They can be read by any smartphone with a dedicated QR app. More about it on Wikipedia here.